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Banner Advertising

A banner advertising campaign will get your advertisement displayed thousands of times to targeted visitors of other websites. Your site appears in a new browser window whenever a potential customer chooses to click on your banner. Your banner can be displayed on some of the most popular UK and International websites. Most banner advertising networks will operate a minumum spend threshold. You can choose from a global or nationally focused banner advertising campaign with dozens of country options. Demographic targeting options are also available that allow you to select the target audience for your banner. Banner advertising campaigns are measured in impressions, where each impression is a single display of your banner to a potential prospect. The cost can vary widely according to targeting options and the size of your campaign. Banner advertising costs are normally expressed as a cost per 1000 impressions (views). The actual cost is dependant on the volume purchased and the availability of suitable inventory at the time of purchase. If you do not already have a banner designed, you will need to increase your budget to include the additional banner design costs. Again these costs will vary depending on the size and complexity of the design. Flash animated banners will cost more than GIF animated banners.